Kerala’s prohibition jokes on twitter set me off on a different thought process. Thanks to the fact that I was listening to Johnny Johnny from Entertainment when I read the news. You know, I can count on my fingers the number of songs that involved drinking that were big, big hits when in the 90s. The most famous one that I can remember is Zara sa jhoom loon main from DDLJ. That’s all.
Back in the olden days of Bollywood, drinking was something associated with failed love. Most of it was Devdas-ish. You had jilted lovers sing drunkenly about their lost love even as they decried love itself. Ye jo mohabbat hai, remember? Or you had the alcoholic who’d spout philosophy, like in the case of Choo lene do nazuk honthon ko. The song has a lot of gems about the travesty of life. The first depiction of a heroine drinking that I can remember is Meena Kumari in Na jao saiyan chuda ke baiyan, a forlorn, lonely wife, asking her man not to abandon her. So close to her own life. Then there was the inimitable Asha Bhonsale singing Aao huzoor tumko, a seductive song. Mostly only the vamps drank on screen though.
Drunken songs were not a normal occurrence in the movies. They were a turning point in the plot, occurring out of immense sadness, jealous rages and other intense emotions. Very few older songs were about being high for the sake of being high. That somehow seems to have changed in the recent past. Songs these days are all about drinking and the joys (?) of it. They are the opening acts of the movies, they establish the friendships amongst lead stars, they are a sign of the cool life the protagonists lead.
One of the first such songs that caught on is the 4 baj gaye song from Faltu. It had become all the rage and kept playing on the radio all the time. Then came the Honey Singh era. His songs were all about drinking, doping and women, right upto 4 bottle vodka. (What’s with this 4 anyway?). A friend was embarrassed to confess that her barely able to say his alphabets 2 and a half year old sang D for Daaru peete jao with relish. Race 2 did the honor of rhyming Booze and Shoes. There was the sweet Talli hai ye zameen from Ek main hoon aur ek tu. Then there is the most recent drinking anthem I mentioned earlier – Johnny Johnny.
Drinking wasn’t ever shown as de rigeur in the older Bollywood. But perhaps its liberalisation, the proliferation of a night life culture, (or just composers and lyricists composing while inebriated :P), but the number of songs centered on alcohol being the fun factor have grown exponentially. Makes me wonder, if Dr. Harshvardhan’s 10 year plan succeeds, what will our Bollywood use as inspiration for dance numbers? As someone told me on twitter, songs surely won’t be written about flavoured milk. But Bollywood, time for you to start researching.